You’re in a cafe sipping your vanilla almond latte trying to harness your concentration and get going on your ever ending to-do list. Your eyes dance around the room in the few last moments before you drop into work. Then your eyes catch someone else and you hold the gaze a bit longer than usual. You nervously look away and then can’t help but look back again. This person is still holding their gaze and something starts to shift. It’s like there you’re feeling an undeniable connection with this person without anything being said. You feel something shift inside like a familiarity that your soul has known this soul before and now you’re drowning in curiosity to know more.
Have you had this happen before? A kismet connection you feel just from a glance at someone or something. It’s powerful. It’s magnetic. It’s emotional. It’s soulful. And it leaves you wanting more.
Now, how do you create this spellbound connection with your ideal client and your business?
That is where your branding comes in. Your business is the body. It’s the logistics, structure, how you do things. And the brand is the soul. The branding is what you use to create the emotional connection and the vibe of your business.
And if you craft the branding of your business right you can create a soulful connection with consumers just from a glance.
The anatomy of your branding is a little more tangible than the anatomy of your soul. Although branding is created from the essence of many elements that work together to create the overall impression.
Here’s What Your personal brand is crafted from:
Brand Story – This is the cohesive narrative that encompasses the facts and feelings of your brand. The story should be honest and truthful and show your business’s uniqueness. It should also be relatable to invoke an emotional connection or response to the customer.
Logo – This the symbol of your business that helps build recognition.
Brand Identity – This is the collection of elements that create the visual messaging of your brand. This can include fonts, colors, textures, patterns, or symbols. The brand identity should be applied consistently and enhance the image of your business.
The Tone of Voice – This is how you sound and communicate with your clients. Does your language choice have a cheeky and sharp tone? A friendly and warm tone? Educational and inspiring tone?
Collateral – This is all the website, business cards, social media graphics, newsletter design. It is what makes a touchpoint to the world.
Content – This is how and what you’re presenting to the world. It is the method of showing up, adding value, and creating interest in your business.
Each of these areas of branding comes together to create the soul of your business. It’s the feeling people get when they look at your brand design. It is the way you touched their heart with your messaging. It is how they felt a deep resonance with you when they heard your story. And with intentional design and customized strategy, your business will intimately connect with the soul of your ideal client.
When you’re ready we can do it together. My branding packages will bring clarity, alignment, and creativity to your business. You will not feel scattered and confused spinning in circles trying to pull it all together anymore. Here’s what the process will look like.