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Mind Body Colleen

If the Business Is the Body Then Your Branding Is the Soul… Here’s Why

colgrady| Brand & Web Design

You’re in a cafe sipping your vanilla almond latte trying to harness your concentration and get going on your ever ending to-do list. Your eyes dance around the room in the few last moments before you drop into work. Then your eyes catch someone else and you hold the gaze a bit longer than usual. You nervously look away and then can’t help but look back again. This person is still holding their gaze and something starts to shift. It’s like there you’re feeling an undeniable connection with this person without anything being said. You feel something shift inside like a familiarity that your soul has known this soul before and now you’re drowning in curiosity to know more. 

Have you had this happen before? A kismet connection you feel just from a glance at someone or something. It’s powerful. It’s magnetic. It’s emotional. It’s soulful. And it leaves you wanting more. 

Now, how do you create this spellbound connection with your ideal client and your business? 

That is where your branding comes in. Your business is the body. It’s the logistics, structure, how you do things. And the brand is the soul. The branding is what you use to create the emotional connection and the vibe of your business. 

And if you craft the branding of your business right you can create a soulful connection with consumers just from a glance. 

The anatomy of your branding is a little more tangible than the anatomy of your soul. Although branding is created from the essence of many elements that work together to create the overall impression.

Here’s What Your personal brand is crafted from: 

Brand Story – This is the cohesive narrative that encompasses the facts and feelings of your brand. The story should be honest and truthful and show your business’s uniqueness. It should also be relatable to invoke an emotional connection or response to the customer.

Logo – This the symbol of your business that helps build recognition.

Brand Identity – This is the collection of elements that create the visual messaging of your brand. This can include fonts, colors, textures, patterns, or symbols. The brand identity should be applied consistently and enhance the image of your business.

The Tone of Voice – This is how you sound and communicate with your clients. Does your language choice have a cheeky and sharp tone? A friendly and warm tone? Educational and inspiring tone?

Collateral – This is all the website, business cards, social media graphics, newsletter design. It is what makes a touchpoint to the world.

Content – This is how and what you’re presenting to the world. It is the method of showing up, adding value, and creating interest in your business. 

Each of these areas of branding comes together to create the soul of your business. It’s the feeling people get when they look at your brand design. It is the way you touched their heart with your messaging. It is how they felt a deep resonance with you when they heard your story. And with intentional design and customized strategy, your business will intimately connect with the soul of your ideal client. 

When you’re ready we can do it together. My branding packages will bring clarity, alignment, and creativity to your business. You will not feel scattered and confused spinning in circles trying to pull it all together anymore. Here’s what the process will look like. 

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Namaste, I’m Colleen!

Adventurer. Yoga Teacher. Seeker. Biker. Blogger. Obsessed with bohemian style, the 70s, holistic health, polaroid photos, personal growth, & seeing the world.
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You can’t be the light of the world if you can’t pay your electricity bill. ⁣⁣⚡️
⁣⁣
How many yoga teachers out there feel this? I definitely did when I was a yoga teacher… but when I became a yoga entrepreneur things started to change… my finances, my confidence, my organization, etc, etc.  ⁣⁣
⁣⁣
Just think of the energetics of when someone introduces you, “oh she is a yoga teacher” or “oh she is a yoga entrepreneur”. When you hear an entrepreneur the spine straightens up a little more and you may breathe deeper into your belly.  ⁣⁣
⁣⁣
Here are 4 things that must dramatically shift when you are going from a yoga teacher to a yoga entrepreneur - ⁣⁣
⁣⁣
Mindset: When you see yourself as a professional business owner The way you carry yourself changes. The way you communicate and behave changes. How you chose opportunities will change. For example as an entrepreneur, you are not going to say yes to every opportunity that arises you are going to say yes to the ones that benefit and grow your business.⁣⁣
⁣⁣
Owning Your Value: It’s time to start deeply believing in the value of what you offer and start confidently asking for it. If you don’t truly believe that your gifts and services are worthy of your asking rate then why would anyone want to pay you for them?⁣⁣
⁣⁣
A Personal Brand: It’s time to create a name for yourself in the wellness industry with the platforms and socials to back you up. It has built my credibility, visibility, and reputation in the wellness world. ⁣⁣
⁣⁣
A Business Plan: There needs to be some clarity and strategy behind all the choices you make and the opportunities you take. Without it, you are just throwing spaghetti at the wall and seeing what sticks. Have you heard that phrase before?⁣⁣ 
⁣⁣
If your ready to level up and you need some help laying the groundwork for your business plan - I’ve got you covered. ⁣⁣
⁣⁣
I just created a Wellness Entrepreneur Workbook with everything to finally get your business off the ground. #linkinbio for your complimentary copy. 👼🏼🌸😚
Self care is health care...⁣ ⁣ I am a FIRM bel Self care is health care...⁣
⁣
I am a FIRM believer that we need to actively nourish yourselves, honor your boundaries and needs, AND take time to depressurize and rest. ⁣
⁣
Because when you neglect doing these things - they start to add up. And the body doesn't forget... anything. ⁣
⁣
Your mind may be able to skip over it but lack of care will start to manifest as chronic pain, disease, headaches, fatigue, disorder, etc.⁣
⁣
So take care of yourself this weekend & do something that makes you feel FULL.⁣
⁣
I love nourishing myself with this all-natural facemask from @leoranatural. The acne facemask lessened the redness of my breakouts & left my skin feeling fresh and rejuvenated.🌈👼🏼🌸
Do you feel like you spend your days using your gi Do you feel like you spend your days using your gifts?⁣
⁣
This question stopped me in my tracks. It is what made my yoga career pivot into becoming a creative. ⁣
⁣
Actually, the first time I knew I need to do something in the creative industry was when I was in India 2 years ago. In a short time, there were a number of things that happened that really gave me this insight.⁣
⁣
⁣
* My teacher gifted me the spiritual name Shakti Devi - Goddess of Creativity. Hence: why my biz is called Studio Shakti. ⁣
⁣
* My roommate in my ashram told me how much of an artist I was and I cried because I was so deeply touched.⁣
⁣
* Someone else asked me what I studied in university and when I said health edu they said really...? I would have guessed something like advertising or interior design.⁣
⁣
I was getting the feedback that everyone was seeing me & praising me for my gifts of creativity. The only person not honoring that in myself was me...⁣
⁣
It wasn't until a year later did I get serious about starting my creative business. And in the beginning stages, I fought a lot of internal battles allowing me to see myself as a PROFESSIONAL CREATIVE.⁣
⁣
But creativity is it is one of my biggest gifts along with intuition, my skills of observation, listening, problem-solving, making people feel seen.⁣
⁣
It makes me feel really fulfilled running a branding and web design business that uses all of them while still working in the yoga and wellness industry.⁣
⁣
Also the book The Great Work of Your Life by Stephen Cope is profound read to help uncover your gifts. It was a key resource along my journey. 🌈🌸📿
This last week has been up there for one of the mo This last week has been up there for one of the most stressful and overwhelming weeks of the year for me. So I have not had the headspace to really process, seal the chapter, and vision cast for the new year. But I have been thinking of 5 things I want for myself in the new year. 🤍⁣⁣
⁣⁣
1. Practice each morning before checking my phone. ⁣⁣
⁣⁣
2. Confidently charge my rates and value in my business. ⁣⁣
⁣⁣
3. Stop picking at my skin. ⁣⁣
⁣⁣
4. Find more ways to be generous.⁣⁣
⁣⁣
5. Fearlessly show up and speak up as my true self. ⁣⁣
⁣⁣
NOTE: These AREN’T my proper goals & visions. 🙈 These are way TOO rough…. They’re not actionable, desire led, or measurable. ⁣⁣
⁣⁣
IF your goals sound kinda like this let me help you sharpen them, making them more clear, manageable, heartfelt, and pointed toward a real result. ⁣⁣
⁣⁣
TOMORROW is my Visionary’s Blueprint Workshop! We are going to be creating VISION BOARDS & ACTIONABLE GOALS & finding our CORE DESIRES for ourselves next year. ⁣📝☁️⁣
⁣⁣
Let's step into the year with a clear vision & structured blueprint of how to get there. ⁣⁣
⁣⁣
Limited spaces are available. Link in bio to join 🌈🦋🕊⁣
8 days later I came out of my Kundalini cocoon. I 8 days later I came out of my Kundalini cocoon. I am 2/3 modules complete in doing a 200hr kundalini yoga teacher training.⁣ 🕊🌿
⁣
I am sorry guys I can't ever shut up about kundalini but it's such a powerful and potent practice that has given me rapid results of personal transformation. And I love it so much I tear up when I really get talking about it from how grateful and deeply moved I am by this practice.⁣
⁣
Here are some unique things I especially love about it:⁣
⁣
• You chose the same meditations, pranayama, kriyas, and mantra and commitment to this set for 40 days. After 40 days you can add in something new or adjust. This is so you build a relationship and depth to your practice. — excuse me where was this in any other yoga formats. ⁣
⁣
• You're working with your energy systems and the subconscious mind to wipe your slate clean and unhook all the negative patterns that hold you back from being and living in your true self. ⁣
⁣
• It's a philosophy where healing is just a straight charge forward. If you want things to change and traumas to heal just keep your focus on your practice. It is not a place to wallow in your own shit, you don't need to make it bigger by constantly sending more energy and focus to all the bad things that have ever happened to you.⁣
⁣
• It a high-speed practice. Results come your way fast and in ways you probably did not imagine.⁣
⁣
• It brings a ton of clarity and creativity to your life. Your nervous system and energetic bodies are constantly being expanded and repatterned in Kundalini yoga. This allows you to make new neural pathways and open up parts of yourself and new sensitivities that previously were turned off. ⁣
⁣
🤯🤯🤯 it’s the fitness of the future ya’ll. ⁣🧘🏼‍♀️🦋🌈
You probably already know this but if you don't... You probably already know this but if you don't....⁣
⁣
My next Visionary's Blueprint workshop is Jan 2nd! & here's how it will go 👇🏼⁣
⁣
In this workshop, we wrap up 2020. Together we will reflect on our pivotal moments, highlights, and growth. We will admire how far we have come and then finally sign off once and for all.⁣
⁣
Next, we will start digging a little deeper to ask ourselves what we really want to experience, feel, grow, and achieve with the fresh slate of 2021. Through this process, we will create the aim for the new year and new you.⁣
⁣
Once we have a clear direction and goals we will create the vision board to remind us of the person we are going to become this year. I will teach you how to create a vision board for your computer desktop and mobile home screen. Your visions will be plastered on the place you look most, so you will not forget how you are going to show up this year.⁣
⁣
Saturday January, 2nd 2021⁣
CST 5:30 PM⁣
PST 3:30 PM⁣
EST 6:30 PM⁣
Bali 7:30 AM (Sunday 3rd)⁣
⁣
LINK IN BIO TO REGISTER 🦋🌿🌈
You can’t be the light of the world if you can’t pay your electricity bill. ⁣⁣⚡️
⁣⁣
How many yoga teachers out there feel this? I definitely did when I was a yoga teacher… but when I became a yoga entrepreneur things started to change… my finances, my confidence, my organization, etc, etc.  ⁣⁣
⁣⁣
Just think of the energetics of when someone introduces you, “oh she is a yoga teacher” or “oh she is a yoga entrepreneur”. When you hear an entrepreneur the spine straightens up a little more and you may breathe deeper into your belly.  ⁣⁣
⁣⁣
Here are 4 things that must dramatically shift when you are going from a yoga teacher to a yoga entrepreneur - ⁣⁣
⁣⁣
Mindset: When you see yourself as a professional business owner The way you carry yourself changes. The way you communicate and behave changes. How you chose opportunities will change. For example as an entrepreneur, you are not going to say yes to every opportunity that arises you are going to say yes to the ones that benefit and grow your business.⁣⁣
⁣⁣
Owning Your Value: It’s time to start deeply believing in the value of what you offer and start confidently asking for it. If you don’t truly believe that your gifts and services are worthy of your asking rate then why would anyone want to pay you for them?⁣⁣
⁣⁣
A Personal Brand: It’s time to create a name for yourself in the wellness industry with the platforms and socials to back you up. It has built my credibility, visibility, and reputation in the wellness world. ⁣⁣
⁣⁣
A Business Plan: There needs to be some clarity and strategy behind all the choices you make and the opportunities you take. Without it, you are just throwing spaghetti at the wall and seeing what sticks. Have you heard that phrase before?⁣⁣ 
⁣⁣
If your ready to level up and you need some help laying the groundwork for your business plan - I’ve got you covered. ⁣⁣
⁣⁣
I just created a Wellness Entrepreneur Workbook with everything to finally get your business off the ground. #linkinbio for your complimentary copy. 👼🏼🌸😚
Self care is health care...⁣ ⁣ I am a FIRM bel Self care is health care...⁣
⁣
I am a FIRM believer that we need to actively nourish yourselves, honor your boundaries and needs, AND take time to depressurize and rest. ⁣
⁣
Because when you neglect doing these things - they start to add up. And the body doesn't forget... anything. ⁣
⁣
Your mind may be able to skip over it but lack of care will start to manifest as chronic pain, disease, headaches, fatigue, disorder, etc.⁣
⁣
So take care of yourself this weekend & do something that makes you feel FULL.⁣
⁣
I love nourishing myself with this all-natural facemask from @leoranatural. The acne facemask lessened the redness of my breakouts & left my skin feeling fresh and rejuvenated.🌈👼🏼🌸
Do you feel like you spend your days using your gi Do you feel like you spend your days using your gifts?⁣
⁣
This question stopped me in my tracks. It is what made my yoga career pivot into becoming a creative. ⁣
⁣
Actually, the first time I knew I need to do something in the creative industry was when I was in India 2 years ago. In a short time, there were a number of things that happened that really gave me this insight.⁣
⁣
⁣
* My teacher gifted me the spiritual name Shakti Devi - Goddess of Creativity. Hence: why my biz is called Studio Shakti. ⁣
⁣
* My roommate in my ashram told me how much of an artist I was and I cried because I was so deeply touched.⁣
⁣
* Someone else asked me what I studied in university and when I said health edu they said really...? I would have guessed something like advertising or interior design.⁣
⁣
I was getting the feedback that everyone was seeing me & praising me for my gifts of creativity. The only person not honoring that in myself was me...⁣
⁣
It wasn't until a year later did I get serious about starting my creative business. And in the beginning stages, I fought a lot of internal battles allowing me to see myself as a PROFESSIONAL CREATIVE.⁣
⁣
But creativity is it is one of my biggest gifts along with intuition, my skills of observation, listening, problem-solving, making people feel seen.⁣
⁣
It makes me feel really fulfilled running a branding and web design business that uses all of them while still working in the yoga and wellness industry.⁣
⁣
Also the book The Great Work of Your Life by Stephen Cope is profound read to help uncover your gifts. It was a key resource along my journey. 🌈🌸📿
This last week has been up there for one of the mo This last week has been up there for one of the most stressful and overwhelming weeks of the year for me. So I have not had the headspace to really process, seal the chapter, and vision cast for the new year. But I have been thinking of 5 things I want for myself in the new year. 🤍⁣⁣
⁣⁣
1. Practice each morning before checking my phone. ⁣⁣
⁣⁣
2. Confidently charge my rates and value in my business. ⁣⁣
⁣⁣
3. Stop picking at my skin. ⁣⁣
⁣⁣
4. Find more ways to be generous.⁣⁣
⁣⁣
5. Fearlessly show up and speak up as my true self. ⁣⁣
⁣⁣
NOTE: These AREN’T my proper goals & visions. 🙈 These are way TOO rough…. They’re not actionable, desire led, or measurable. ⁣⁣
⁣⁣
IF your goals sound kinda like this let me help you sharpen them, making them more clear, manageable, heartfelt, and pointed toward a real result. ⁣⁣
⁣⁣
TOMORROW is my Visionary’s Blueprint Workshop! We are going to be creating VISION BOARDS & ACTIONABLE GOALS & finding our CORE DESIRES for ourselves next year. ⁣📝☁️⁣
⁣⁣
Let's step into the year with a clear vision & structured blueprint of how to get there. ⁣⁣
⁣⁣
Limited spaces are available. Link in bio to join 🌈🦋🕊⁣
8 days later I came out of my Kundalini cocoon. I 8 days later I came out of my Kundalini cocoon. I am 2/3 modules complete in doing a 200hr kundalini yoga teacher training.⁣ 🕊🌿
⁣
I am sorry guys I can't ever shut up about kundalini but it's such a powerful and potent practice that has given me rapid results of personal transformation. And I love it so much I tear up when I really get talking about it from how grateful and deeply moved I am by this practice.⁣
⁣
Here are some unique things I especially love about it:⁣
⁣
• You chose the same meditations, pranayama, kriyas, and mantra and commitment to this set for 40 days. After 40 days you can add in something new or adjust. This is so you build a relationship and depth to your practice. — excuse me where was this in any other yoga formats. ⁣
⁣
• You're working with your energy systems and the subconscious mind to wipe your slate clean and unhook all the negative patterns that hold you back from being and living in your true self. ⁣
⁣
• It's a philosophy where healing is just a straight charge forward. If you want things to change and traumas to heal just keep your focus on your practice. It is not a place to wallow in your own shit, you don't need to make it bigger by constantly sending more energy and focus to all the bad things that have ever happened to you.⁣
⁣
• It a high-speed practice. Results come your way fast and in ways you probably did not imagine.⁣
⁣
• It brings a ton of clarity and creativity to your life. Your nervous system and energetic bodies are constantly being expanded and repatterned in Kundalini yoga. This allows you to make new neural pathways and open up parts of yourself and new sensitivities that previously were turned off. ⁣
⁣
🤯🤯🤯 it’s the fitness of the future ya’ll. ⁣🧘🏼‍♀️🦋🌈
You probably already know this but if you don't... You probably already know this but if you don't....⁣
⁣
My next Visionary's Blueprint workshop is Jan 2nd! & here's how it will go 👇🏼⁣
⁣
In this workshop, we wrap up 2020. Together we will reflect on our pivotal moments, highlights, and growth. We will admire how far we have come and then finally sign off once and for all.⁣
⁣
Next, we will start digging a little deeper to ask ourselves what we really want to experience, feel, grow, and achieve with the fresh slate of 2021. Through this process, we will create the aim for the new year and new you.⁣
⁣
Once we have a clear direction and goals we will create the vision board to remind us of the person we are going to become this year. I will teach you how to create a vision board for your computer desktop and mobile home screen. Your visions will be plastered on the place you look most, so you will not forget how you are going to show up this year.⁣
⁣
Saturday January, 2nd 2021⁣
CST 5:30 PM⁣
PST 3:30 PM⁣
EST 6:30 PM⁣
Bali 7:30 AM (Sunday 3rd)⁣
⁣
LINK IN BIO TO REGISTER 🦋🌿🌈

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